In this episode of What Would It Cost?, host Nick Regina sits down with special guests Ernesto Gaita and Anthony Sorella for a deep dive into the intersection of life experiences, business lessons, and personal development. Ernesto and Anthony, the dynamic duo behind a successful podcast, share their journey of building a brand that resonates with a wide audience—from educators and innovators to creatives and entrepreneurs. We explore the essential elements of brand building, marketing strategies that actually work, and the cultural values that shape their approach to life and business. Ernesto and Anthony also discuss the mindset hacks that have propelled them forward and the lessons they've learned from conversations with influencers, athletes, and entrepreneurs. Tune in for an engaging conversation that touches on everything from entrepreneurship and culture to the importance of self-development and family.